Caring for the Toilet

Our Goal: Define a 5-7 year product pipeline for toilet care, creating a specified amount of incremental sales by a specific date. Global design, multiple brands. Data Mining & Stakeholder Interviews to set project context; products, market, technologies, users Research - In-home interviews and task analysis with stimulus / probes, shop-a-longs, category exploration (Tokyo, London, Sao Paolo) IMG_3652 Analysis Workshop - with stakeholders for share out and kickoff ideation Ideation - opportunities, positions, products... prototyping Shaping Labs - with iterative prototypes and experience videos Refine concepts through sketching, modeling, and defining user experience Validation - desirable (Nielsen Bases), technical feasibility, business viability Strategy - roadmap This project included a six month engagement with GravityTank, Chicago-based innovation consultancy.