Caring for the Toilet

Our Goal:
Define a 5-7 year product pipeline for toilet care, creating a specified amount of incremental sales by a specific date.

Global design, multiple brands.

Data Mining & Stakeholder Interviews to set project context; products, market, technologies, users

Research – In-home interviews and task analysis with stimulus / probes, shop-a-longs, category exploration (Tokyo, London, Sao Paolo)



Workshop – with stakeholders for share out and kickoff ideation

Ideation – opportunities, positions, products… prototyping

Shaping Labs – with iterative prototypes and experience videos

Refine concepts through sketching, modeling, and defining user experience

Validation – desirable (Nielsen Bases), technical feasibility, business viability

Strategy – roadmap

This project included a six month engagement with GravityTank, Chicago-based innovation consultancy.