Define a 5-7 year product pipeline for toilet care, creating a specified amount of incremental sales by a specific date.
Global design, multiple brands.
Data Mining & Stakeholder Interviews to set project context; products, market, technologies, users
Research – In-home interviews and task analysis with stimulus / probes, shop-a-longs, category exploration (Tokyo, London, Sao Paolo)
Workshop – with stakeholders for share out and kickoff ideation
Ideation – opportunities, positions, products… prototyping
Shaping Labs – with iterative prototypes and experience videos
Refine concepts through sketching, modeling, and defining user experience
Validation – desirable (Nielsen Bases), technical feasibility, business viability
Strategy – roadmap
This project included a six month engagement with GravityTank, Chicago-based innovation consultancy.