Innovation Confusion Explained

Presenting a refreshed framework for approaching innovation, Patrick Whitney states:

“Innovation is often confused with new technological capability, but we now know that business models and understanding people’s needs are equally important. The problem is the people in each of these areas operate with competing conceptual frameworks and approaches that prevent adequate understanding each other. Progress in one area is neutralized by confusion and lack of stakeholder alignment.”

He called his approach a Whole View framework. From my experience. I agree completely with his observation and somewhat with his approach to resolving. Thanks for always sharing wise words.

Check out a whole presentation about the subject…